Kimberly Ong

— ROLE

Visual identity

Packaging design


 FOR

SO GAY ROSÉ


— ART DIRECTOR

Yuya Parker

A new canned rosé that’s a little fruity, a little flowery, and always goes down easy. So Gay Rosé wants to reclaim the phrase "So Gay" to be "So Great" by being transparent and emphasizing GAY on the packaging design in an unabashedly joyful way.


Available exclusively online.

Photography by Yuya Parker